Pinterest can be a huge traffic driver for bloggers, and a great way to make you super successful. There are certain key elements to have great success on Pinterest! Here are my top tips for Pinterest success.
I’ve been blogging for a little over 4 years now and have learned a ton along the way. I fell in love with Pinterest before I started blogging, I couldn’t get over all the amazing creativity contained there! When I started blogging I realized quickly how much traffic came to my blog from Pinterest and I wanted to learn to use it to the best of my ability!
It took a long time to figure it all out. I learned bits and pieces as I went and eventually felt like I had figured it out! In fact I learned so much I ended up writing a strategy guide “The Blogger’s Guide to Kicking Ass on Pinterest” because I want to share everything I’ve learned with as many people as possible!! There are so many aspects to Pinterest success and a lot of ways to make it work for you!
There are a few key things that will make a big difference to your Pinterest strategy, making a few tweaks to what you are currently doing and implementing a couple new things can help you grow your Pinterest following and blog traffic!
Change the way you look at Pinterest- Here’s the deal, very often Pinterest gets lumped into social media. It’s on our social media follow buttons, our social share plug ins, but we need to stop looking at it as social media. You have to start thinking of it as a search engine! Think about it, when you are looking for a new recipe do you Google it or head to Pinterest? When you start looking at Pinterest as a search engine you start being strategic with your key words. You want to think about adding key words in your profile, board descriptions, and of course your pins! I shared a Facebook live recently on this topic you can see it here. When you are posting a new pin to Pinterest make sure your description has searchable key words in it. When you set up new boards fill the board description with key words! Make your Pinterest highly searchable!
Set up boards highlighting your blog- Your top row of Pinterest boards should be all about your blog! Your very first board should be a “Best of” or “Posts from” your blog where you pin everything you post. Then you can set up boards covering other topics you blog about. For instance I have a “Far From Normal’s Best Recipes” board, one for homeschooling and one for DIY. Set up boards to showcase your work and put them in your top row!
Join group boards and pin to them frequently– Group boards are an amazing way to leverage the Pinterest followers of other bloggers, and get your pins seen and pinned! To find group boards to join you can ask on blogging Facebook groups you belong to, just post asking if any one has a group board in your niche that they are looking for contributors for. You can also go to the Pinterest profiles of bloggers you follow and check out what group boards they belong to and request to join those. Another great resource is PinGroupie.com you can search for group boards by topic and it shows how many followers, repins etc. each board has. Once you’ve joined group boards don’t just pin to them once take a look at their rules. Most allow pinning several pins a day. Go ahead and pin your own content as much as the board allows!
Network with other bloggers– One great way to grow your Pinterest and increase you pin’s reach is to work with other blogger. You can find a lot of Facebook groups dedicated to blogging and many have Pinterest share threads. I tend to shy away from “pin them all” threads, and like ones that allow you to pin what fits with your blog topics. If you’d like to join my Pinterest Facebook group, come on over! We do share threads twice a week and follow threads every other week! Finding groups to get your pins repinned can really help you gain traction especially in the beginning!
Pinterest is a great tool for bloggers and can help grow your blog quickly and get your content seen by tons of people!! If you want to learn even more about building a Pinterest strategy make sure to check out my Pinterest book, join my FB group, or drop any questions you have here!
What is your favorite thing about Pinterest? What questions do you have about using it?
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